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A corporate identity is something that one can research and manage. In other words, a graphic designer begins the process of design by uncovering corporate strategy and vision and the public’s current perception of the organization. The first design is, therefore, a product of research and planning.
The graphic artist must successfully navigate two levels of design strategy when developing corporate identity; the theoretical design of the brand or corporate image and the design of the visual identity system itself.
The foundation of an identity system is the logo. The logo should establish the organization’s image and express its personality. All other pieces within the identity system should continue in the same direction as the logo; they should enhance the organization’s image, make their products or services seem unique and superior to the competition, and be in alignment with the organization’s corporate identity. Designing a logo is a creative activity, but it is imperative to remember the bottom line. The goals of the graphic designer are to persuade, identify, and inform.Read More....
The key to good design is to understand the design process. Most of us were brought up to believe that design skills are some sort of special gift that people are born with, but this is not necessarily true. A designer can meet any design challenge if he or she approaches the challenge using the following steps. The first step is to develop a strategy. It is up to that designer to compose a strategy for facing the challenge. The next step is to create a concept that meets the design challenge. Next, the designer develops a design according to the concept and finally, he or she crafts the physical piece or pieces.Read More…
Using media in a smart way would lead to success. Most people prefer to watch or listen to the media, rather than spend their time in reading.
Therefore, multimedia is an essential part in web designing nowadays.